STRATEGY, LIFECYCLE, PAID SOCIAL, PAID SEARCH
APPAREL & FOOTWEAR
200%
REV INCREASE WITHIN 4 MONTHS
400%
REV INCREASE WITHIN 10 MONTHS
8x
INCREASE IN BLENDED ROAS IN 10 MONTHS
20%
AOV INCREASE IN FIRST 10 MONTHS
“We engaged with Giant Propeller in 2021 because we were confident that they would bring the necessary expertise in digital marketing and their methodical approach to impact the Growth of our online channel. Our teams worked closely together to identify the best solutions and track the progress towards each milestone that we have set forth. In the time that we have worked with Giant Propeller, we have found them to be professional, responsive, and quite versed in their field. As our online business continues to grow, we look forward to continue to lean on them for input and support.“
L’AGENCE
In addition to the subpar results they were receiving, they were also facing these business barriers:
01
They lacked proper strategy and management across Meta channels. Although L’AGENCE had been launching new Facebook creative on a weekly basis, they would shut ads down from the previous week even if they were performing well.
02
Their Paid Search strategy was not set up for success. They were spending money on inefficient keywords and not capitalizing on Dynamic Search Ads.
03
Solutions.
Even though our partnership started halfway through the fiscal year, we were confident we would be able to hit the L’AGENCE eComm revenue goal and deliver their best year in online sales. To do this, we immediately optimized multiple marketing channels to move the needle with our core focus around Paid Media, Email Marketing and Lifecycle Strategy.
Audience Research
To set the foundation for omnichannel marketing success, we dove into consumer research and carefully segmented our audience. From there, we mapped out our strategy for efficiently targeting our ideal customers, crafted quality messaging for each of our unique segments, and then honed in on them to drive exponential conversions.
Meta Campaigns
We rebuilt the L’AGENCE Meta campaigns from the ground up. We dissected the data from their ad library, determined which ads were truly winning creatives, then used successful ads as our templates for iterating and introducing new models to the mix – using our data-driven approach to optimize paid social campaigns.
Paid Search
Lifecycle Strategy
With our Lifecycle Strategy at the helm, we propelled the L’AGENCE Email Marketing campaigns forward. By implementing proper segmentation, adding rich storytelling, and providing A/B testing, email engagement improved significantly. Our GP creatives also designed new email templates and lifestyle images to give their email campaigns a modern refresh that truly highlighted the brand.
Results.
We started seeing immediate success after implementing these changes.
200%
REV INCREASE WITHIN 4 MONTHS
400%
REV INCREASE WITHIN 10 MONTHS
8x
INCREASE IN BLENDED ROAS IN 10 MONTHS
20%
AOV INCREASE IN FIRST 10 MONTHS
Increase in Sales
After implementing these changes, we saw immediate success. Within 4 months L’AGENCE was experiencing a 200% increase in sales.
Lifecycle Strategy
Our Lifecycle Strategy significantly improved email engagement with a 66% increase in CTR, surpassing benchmarks for their industry. With this new email engagement, customer retention improved, increasing their Shopify order value by 383% in automated email flows and 210% in ongoing email campaigns.
Paid Media and Email Marketing
With our Paid Media and Email Marketing efforts working side by side, L’AGENCE witnessed a 200% increase in CTR for Paid Media placements, helping gain 26,000 new email subscribers. These new subscribers were also higher quality customers bringing in 124% higher revenue per email recipient. L’AGENCE also experienced a higher repeat customer rate, resulting in a 20% AOV increase across the board within the first 10 months of engagement with Giant Propeller.
Revenue Growth
Giant Propeller executed an omnichannel marketing strategy and delivered L’AGENCE’s goal of 4X revenue growth. We captured additional market share while setting L’AGENCE up for continued DTC success.
