Giant Propeller was tasked with exploring the infamously haunted Winchester Mystery House in San Jose, CA to produce the commercial for “Project Dead Zone” – the first-ever live paranormal investigation controlled by Twitter users.
We partnered up with advertising giants Goodby Silverstein & Partners to promote Comcast Xfinity’s xFi Wireless Gateway network and newly-launched xFi Pods – which plug into any electrical outlet to create a one-of-a-kind mesh network. The historical four-story Winchester mansion was the perfect setting to launch this super innovative network. Architectural oddities such as doors and stairs that go nowhere, windows overlooking other rooms, and numerous secret passageways, provided the ultimate test of Comcast’s technology – not to mention, a mind-bending environment for us to film in.
Our bone-chilling teaser effectively generated interest and engagement among a legion of horror fans across the Twittersphere. The end result landed a write-up on AdAge which you can check out here.