Juniper

Building The Brand

Juniper

The intersection of Style & Substance is where you’ll find our fruitful collaboration with famed designer Eric Brand. We worked closely with him for over a year to create his tradition-defying Juniper collection top to bottom. Eric entrusted Giant Propeller Co-Founder and Creative Director Jordan Freda with the conceptualization and mood-boarding of what would become the visual depiction of the brand: an awe-inspiring look at where the human body ends and artful design begins. To achieve this, we scoured Instagram to find some of the most unique – and photogenic – people to bring these cutting-edge pieces to life: contortionists, ballerinas, artists, models. But we didn’t stop there. In order to bring Juniper to the world, we’re launching a year-long digital marketing campaign across multiple search, display, and content networks – including managing all of the brand’s social media. This project is a prime example of Giant Propeller firing on all creative cylinders, and we couldn’t be happier with how it turned out.

 

Juniper_GiantPropeller_Collage