Creating L’Oreal’s 2017 Halloween campaign was a real treat.
We utilized their top-tier beauty influencers from the “L’Oreal League” for a variety of playful Halloween looks that would then be promoted in major stores for the 2017 season. Each look has a corresponding makeup kit that contains everything one would need to achieve it – including the brand new “Infallible Galaxy Sticks” that create a radiant glow with holographic effects. Liza Lash, Stephanie Lee and JadeyWadey180 became the faces of the campaign – and with over 1.7 million Instagram followers between them, they know a thing or two about beauty. We filmed a series of tutorials in which these boss girls transform themselves with L’Oreal to become everything from a unicorn and mermaid, to a work of pop art. Our photography of their lovely visages graced point of purchase displays in Walmart, Walgreens, a custom Amazon shop and other stores across the nation, and we are incredibly proud of how they turned out.
Read our Behind The Scenes Blog to learn more about the campaign scope.