MeUndies x Star Wars

Commercial Campaign

MeUndies x Star Wars

When MeUndies partnered with Disney for their glow-in-the-dark Star Wars underwear, they came to us to bring their commercial campaign to life. Makes sense, considering we’re Digital Jedis and all. We channeled our inner Yoda to produce and shoot two spots for them: one featuring an aspiring female Padawan learning to use The Force, and another depicting a young man who decides to embrace his Dark Side. It’s because of our team’s hard work and insanely talented creativity that we were able to make these videos look and feel like something that would blow the beard right off George Lucas’ face. Originally intended for digital distribution, the videos turned out so good that the Dark Side spot became both MeUndies’ and Giant Propeller’s first national broadcast commercial! After 4 years of making exciting content for some of the most amazing brands both big and small, we finally did it, mom! Remember to yell “I know them!” as loud as you can when you see it…