SEVENFRIDAY

Brand Exploration

SEVENFRIDAY

Time is always of the essence. This snazzy watch company approached us to pitch and establish visual aesthetics and brand direction, specifically for their Millennial demographic. Wow, that makes us sound old, doesn’t it?  We consulted with them to conceptualize their customer profiles and the way their brand in general should be depicted. Don’t let your eyes deceive you: all of these photos are composites. Yup, no one is wearing those watches. Magic, huh? We also did a homepage exploration for them to help them develop their site, as well as some advertising banners. We love nothing more than to help emerging brands find their voice, and their style, right out of the gate.

SF_millennial_style_allPresentation_v000

Revised Homepage Concept:
sevenFriday_webPage_A_v002