We don’t know about you, but when we think of automotive care, we immediately visualize gorgeous models with giant monkey heads prancing around a desert in daisy dukes. And no, you cannot have what we are smoking. Shining Monkey approached us to make more of a short film than a commercial – something cinematic and visually fun – so The Ambush is what we came up with. Think of it like Mad Max meets Planet of the Apes but with a 1990’s MTV vibe. Let it be a lesson to all would-be desert racers to not stop for women eating bananas in the middle of nowhere, as tempting as that may seem. Additionally, we configured the brand’s Shopify installation, and created a banner advertising campaign.