SPRAYGROUND

Agile Marketing Campaign

SPRAYGROUND

SPRAYGROUND – a NYC-based designer of limited edition backpacks and designer street-wear enrolled in our Agile Program for a 6 month, First Class flight to promote the introduction of their new luggage line, and 2018 Back to School backpacks.

The Challenge: Create and prove 100% new customer acquisition funnels that did not leverage the brand’s organic power.
The Strategy: Launch visually stimulating campaigns to drive new engagement. Perform audit of customer data and segment into micro-audiences. Engineer a sophisticated customer acquisition campaign.
Results: 3.1x ROI and 5.4x ROAS over the course of 6 months.
Month 1 to 3: Design creative; Identify and acquire influencers. Video and Photography Campaign. Asset Generation. Advertising activation on Facebook, Instagram and other social media outlets.