SPRAYGROUND

Back to School 18' Campaign

SPRAYGROUND

Finally, a reason for kids (and the rest of us) to get excited for Back to School Season. Sprayground has released a new batch of limited-edition, eye-popping backpacks just in time to dazzle students, teachers and parents alike. Our homework assignment was to build and execute a visually-stimulating digital advertising campaign to prospect and attract all new customers, and our grade is in: A++, otherwise known as a 5x return for our client. How’s that for math? We hit the books with a series of photographs and brought them to life with some seriously trippy animation that matched the style of each unique bag. It was easy for us to get inspired with products this cool, but in order to get everyone else excited, our in-house media buying and advertising team got to work generating engagement and gaining conversions across Instagram, Facebook, Google and various re-targeting platforms. You could say we’re a talented full service agency, or in more academic terms: we f—ing aced this sh*#.

Instagram / Facebook Video Creatives:

See our Carousel ads in motion: