Luggage Campaign


Our business model is based on one thing: revolt until you rule. So when we discovered  Sprayground – founded by David Ben-David – we recognized fellow divergents who play by no rules, and that’s how we like it. Sprayground is single-handedly responsible for creating a brand new market for one-of-a-kind backpacks (and now luggage), designed by New York street art legends, their following is die hard. So how do we make a campaign for a brand that’s already on top of the exclusive streetwear game and propel them even further with the launch of their new luggage? Giant Propeller co-founder and Creative Director Jordan Freda had a vision: bring together some of our favorite influencers and throw them into colorful, surreal photography, video spots, and advertisements – the kind other brands and agencies would never have the imagination, or guts to create. Conceived and directed by Freda, each concept couldn’t be more different from the last, but what they share in common is the way in which they incorporate Sprayground’s luggage into dream-like scenarios and impossible locations.

Sprayground Group 1

Sprayground Group 2

Sprayground Group 3