Why Don’t We

"8 Letters" Music Video

Why Don’t We

If you haven’t heard of Why Don’t We, you will. The five member boy band is consuming the Internet with a rabid following, in part due to their super fun music videos. We’re gonna take credit for their latest – entitled “8 Letters” – because we produced it and did all of its VFX. We helped bring visionary director Eli Sokhn’s concepts to life through every stage of production, which involved compositing 35 shots in just 2 weeks. We managed to crush this by implementing a 24/7 workflow in conjunction with our Eastern European office, so that our systems were always running around the clock, non-stop. As with Lil Dicky’s “Pillow Talking” video, we strive to make any track as visually striking as possible. Your ears and eyes deserve to be spoiled, so check out the “8 Letters” video now and turn it up!