How Democracy Clothing’s Blog Went From 0 to 1,000+ Monthly Sessions in Less Than 9 Months

Rebrand and Website Overhaul
Developing a brand from a blank canvas
Energy Muse is an online store for crystals, gemstones, jewelry, and holistic tools for energy abundance.

Services

Creative Services, Custom Application Development, Email Marketing, Loyalty Program Development, Organic Social Media, Paid Media, Photography & Production, Product Launch Strategy, SEO Content Strategy, Web Design & Development

Industry

ECOMMERCE – HOLISTIC WELLNESS AND JEWELRY
Project Overview.
SERVICES

STRATEGY, SEO & CONTENT, LIFECYCLE, DEVELOPMENT

INDUSTRY

APPAREL & FOOTWEAR

The lifestyle fashion industry has become increasingly competitive throughout top-of-funnel digital marketing channels, and Organic Growth was a priority for Democracy Clothing. With two goals for their content strategy, the Democracy team wanted to increase traction on their fashion blog, ultimately improving awareness for their brand. Their existing blog was only ranking for 37 total keywords (with 0 keywords on the first two pages.) The blog was bringing in 0 daily sessions from Organic Search traffic. The team wanted to increase their publishing cadence and position themselves as thought leaders in the space.

1700+

NON-BRANDED KEYWORDS

130+

PAGE ONE KEYWORDS

1400+

MONTHLY SESSIONS

Solutions.

In order to establish Democracy Clothing as a thought leader in the industry, Giant Propeller created a strategic SEO-Content strategy leveraging the brand’s expansive womens fashion knowledge to build authority in the eyes of Google and their consumers. The overall goals of this blog strategy were to:

Increase non-brand informational keyword rankings 

Support transactional keyword rankings of core category pages

Drive new monthly users to the website to increase brand recognition

Blog Keyword Rankings From April 2022 to January 2023
Organic Blog Traffic From April 2022 to January 2023

Results.

After only 9 months of creating SEO-focused blog content, Democracy Clothing is now ranking for 1,721 total non-branded keywords, 137 informational keywords on page one, 36 keywords in the top five positions, and even acquired a featured snippet from their top-performing blog. The blog continues to grow significantly month over month, bringing in 1,400+ organic sessions in January 2023 alone.

Through strategic keyword research, thoughtfully crafted content, and SEO best practices, Democracy Clothing is able to answer highly searched questions specific to their industry, drive quality traffic to their website, and introduce the brand to hundreds of new users each week.

1700+

NON-BRANDED KEYWORDS

130+

PAGE ONE KEYWORDS

1400+

MONTHLY SESSIONS