STRATEGY, CREATIVE, DEVELOPMENT, ORGANIC SOCIAL & INFLUENCER
FOOD & BEVERAGE
700%
INCREASE IN INFLUENCER GENERATED REVENUE
40%
INCREASE IN SOCIAL ENGAGEMENT
30%
INCREASE IN SOCIAL REACH
600K+
IMPRESSIONS (15% INCREASE MoM)
The challenges Eternal Water faced were multifold:
01
Lack of Brand Awareness: Despite being purchased in stores, consumers remained unaware of Eternal Water’s mission and differentiating factors.
02
Inconspicuous Packaging: Packaging design hindered brand recognition, making it fade into the backdrop of similar products.
03
Inconsistent Online Branding: Dated and inconsistent branding across digital platforms diluted brand recognition online.
04
Uninviting Website: The website’s poor navigation, unclear messaging, and subpar user experience hindered engagement.
05
Non-existent Social Presence: With no social footprint, establishing a following from scratch was paramount.
Solutions.
The path to revitalizing Eternal Water involved a comprehensive strategy.
Social Media & Influencer Marketing
We revived Eternal Water’s dormant social channels, driving not only followers but also a sense of community.
Leveraging an influencer program we promoted highly engaging content, highlighted User Generated Content (UGC) and tapped into cultural trends.
Building an engaged community was further sparked by collaborating with A-List celebrities such as Dame Lillard, Obie Toppin, Tyreek Hill, Dwayne Wade, Jae Crowder, and Big Boy.
Results.
The transformation was significant, as evidenced by the results:
A staggering 700% surge in influencer-generated revenue, signifying the impact of celebrity partnerships.
The social media following grew exponentially, amassing thousands of dedicated followers.
A resounding 40% boost in overall social engagement compared to the previous quarter.
A remarkable 30% rise in accounts reached, amplifying the brand’s social reach.
An impressive 600K+ impressions, marking a 15% month-over-month increase.
The synthesis of innovative social media strategies and impactful influencer marketing not only heightened brand awareness but also catapulted Eternal Water to a new echelon of engagement and revenue.
From addressing packaging and branding woes to constructing an influential digital presence, our transformation of Eternal Water is a testament to the potential unlocked through strategic reimagination and engagement-focused efforts.
700%
Increase in website conversions
40%
INCREASE IN SOCIAL ENGAGEMENT
30%
INCREASE IN SOCIAL REACH
600K+
IMPRESSIONS (15% INCREASE MoM)