AUDIENCE RESEARCH, META CAMPAIGNS, PAID SEARCH, LIFECYCLE STRATEGY
MUSIC SOFTWARE
614%
IMPRESSIONS
4233%
META ADS REVENUE INCREASE WITHIN 6 MONTHS
4533%
GOOGLE ADS REVENUE INCREASE WITHIN 6 MONTHS
1691%
INCREASE IN ENGAGED SESSIONS
54%
GROWTH IN AVERAGE ENGAGEMENT TIME PER SESSION
Thanks so much for all the excellent work these past few months. I know it was a lot to get all those assets in line for the launch, but I was seeing them on day one. You all are crushing it!
RYAN SCHWABE
FOUNDER AND OWNER, SCHWABE DIGITAL
Challenges.
Schwabe Digital, once a fledgling startup with a single innovative product, faced an uphill battle in the competitive music industry. As a nascent brand in the market, they struggled to gain traction and establish a strong digital presence.
Remember those early days when we were barely visible online? It felt like we were shouting into a void. – RYAN SCHWABE, FOUNDER AND OWNER, SCHWABE DIGITAL
01: As a fledgling brand with no established ad accounts and only a single product sold, Schwabe Digital struggled to reach their target audience and generate awareness.
02: The first few months of advertising efforts yielded a ROAS below 1, casting doubt on their digital viability and making it difficult to justify marketing investments.
03: The high costs associated with developing innovative products strained their bottom line, limiting their ability to allocate resources to marketing.
04: Concerns about rising media costs and their impact on profitability.
05: Having recently launched a second brand while operating in a saturated market with established competitors offering a wider range of products presented significant challenges.
Schwabe Digital quickly became profitable, thanks to their foresight in creating a sustainable growth strategy.
Challenges.
Time was of the essence. Giant Propeller implemented a three-pronged strategy to quickly reverse Schwabe Digital’s downward trajectory:
Boosting Brand Awareness and Reach
We crafted a comprehensive, full-funnel approach that resonated deeply with the music industry, elevating brand visibility at every touchpoint.
We leveraged Schwabe Digital’s existing strengths in organic social and digital partnerships to build significant hype and expand their reach.
Revenue-Driving Cross-Selling Strategy
By capitalizing on the momentum of the Orange Clip launch, our cross-selling initiatives significantly increased revenue.
Optimized ROI-Driven Growth
We made decisions based on our relentless focus on ROAS, ensuring balanced development costs and a healthier bottom line.
Remember those early days when we were barely visible online? It felt like we were shouting into a void. – RYAN SCHWABE, FOUNDER AND OWNER, SCHWABE DIGITAL
Results.
After implementing our solutions, Schwabe Digital started enjoying immediate success:
7434
PRIOR PROJECTION TO 125,234 CURRENT PROJECTION INCREASE IN USERS
5491
PRIOR PROJECTION TO 98,379 CURRENT PROJECTION INCREASE IN ENGAGED SESSIONS
27.03
SECONDS PRIOR PROJECTION TO 41 SECONDS CURRENT PROJECTION INCREASE IN AVERAGE ENGAGEMENT TIME PER SESSION
43.51%
PRIOR PROJECTION TO 49.47% CURRENT PROJECTION INCREASE IN ENGAGEMENT RATE
3.91
PRIOR PROJECTION TO 8.60 CURRENT PROJECTION INCREASE IN EVENTS PER SESSION
A Six-Month Success Story.
In just six months, we propelled the music plugin software company from struggling to soaring, achieving significant revenue and engagement growth. By combining data-driven insights with creative execution, Giant Propeller positioned Schwabe Digital as an innovative leader in the competitive music industry.
