How to Build a $1Million Ambassador Program in Six Months

Project Overview.

SERVICES

STRATEGY, CREATIVE, ORGANIC SOCIAL & INFLUENCER

INDUSTRY

APPAREL & FOOTWEAR

Aerosoles required Giant Propeller to find new revenue streams to offset and enhance their paid media costs and success. They were looking for an alternative marketing channel that kept costs down, but was still able to generate a significant return. We knew that a strong ambassador program would be a perfect fit. However, Aerosoles presence on Instagram was marked by a significant gap between their follower count and actual engagement. They grappled with ineffective strategies for building an engaged community around their products. This would not be an overnight fix, so Aerosoles had to commit their patience and budget to propel this initiative.

245.5K

IMPRESSIONS

192.7K

REACH

2.2M

CUMULATIVE FOLLOWERS

$1M

INFLUENCER GENERATED REVENUE IN 6 MONTHS

Since partnering with Giant Propeller, our revenue has increased by over 150%. Our cost per acquisition has decreased by 30%, and our return on ad spend has increased by 50%. Giant Propeller’s project management was exceptional. They provided us with regular updates and reporting, and were always responsive to our needs and requests. We primarily communicated through email and phone calls, but they were also available for in-person meetings when needed.

JULIAN GONZALES, SVP
AMERICAN EXCHANGE GROUP

Solutions.

In the dynamic landscape of social media and influencer marketing, we embarked on a transformative journey with Aerosoles. With a strategic ambassador program, we set out to nurture a vibrant Aerosoles community, elevating the brand’s resonance and visibility.

Our process began with the allocation of a test budget, a crucial step in identifying high-performing individuals. These standout creators were subsequently welcomed into our ambassador program, becoming integral players in our strategic vision.

Placing creators in our best-selling products right from the start proved pivotal. It allowed us to efficiently gauge their effectiveness, providing invaluable insights. This strategic inventory approach was fundamental, ensuring sustained revenue growth and a notable increase in Return on Advertising Spend (ROAS).

Among our notable successes was the discovery of Beth, a versatile online presence who’s appeal transcended demographics, effortlessly connecting new and existing audiences. Our brand ambassador program went beyond mere transactions. It evolved into a thriving community of passionate advocates, infusing a human touch into interactions. This authentic connection stood in stark contrast to conventional influencer engagements.

Overall, Aersoles received a comprehensive overhaul in partnership with influencer marketing platforms. This collaboration propelled Aerosoles towards establishing a robust following and a genuinely engaged community. Through innovative content creation and fruitful influencer partnerships, we sought to bridge the gap between followers and meaningful engagement.

And so, the story continues. The Ambassador Program continues to thrive as a testament to the enduring power of authentic human connections in marketing. Now over 6 people strong (and growing), each ambassador provides pivotal awareness and revenue for the Aerosoles brand.

Results.

The transformation efforts yielded remarkable results: Continuous interaction and reinforcement of value propositions, showcasing genuine fan engagement with Aerosoles products. Long-term partnerships with influencers who became integral parts of the brand, consistently finding innovative ways to share products with their audiences. Collaboration with six creators generated 245.5k impressions, reaching an audience of 192.7k. Aerosoles’ follower count soared to an impressive 2.2 million. Beth’s ongoing impact drove well over ½ million in sales of Aerosoles products at a 2.5 ROAS. Another Ambassador has generated more than ¼ million in revenue in under 2 months.