- August 1, 2020 Agile in Action | Follow the Money. And the DataBut even with all that planning and preparation your customers can take actions that you never see coming....
- August 1, 2020 Super Bowl Live Commercials RecapIt’s that time of the year when my colleagues at Giant Propeller trick me into coming over for...
- July 31, 2020 Why Emerging Brands Should NEVER Create Fake ReviewsIn a review-based consumer market – currently dominated by Amazon – people’s genuine opinions can influence whether or...
- July 30, 2020 Trick or Treat? Halloween by the NumbersNo, I’m not talking about the crusty tent people who routinely shoplift from the store, but a cluster...
- July 13, 2020 Instagram Likes are going away | What brands and marketers need to knowSince its launch in 2010, the ‘Gram has evolved from a pretty straight-forward photo album app into a...
- July 12, 2020 Marketing Lessons From the Fast Food WarsThese are the rewards Popeyes Chicken is reaping after the latest battle in the ongoing Fast Food Wars....
- July 11, 2020 Prime Day: New Opportunities Mean New StrategiesThat translates to selling over 175 million items purchased in a 2 day period across 18 countries. ...
- July 10, 2020 The Immersive Art of Experiential Marketing...mysterious distillery in Los Angeles where they use science to make whiskey and rum – they give magical...
- July 9, 2020 Woke Fails by Mainstream BrandsAfter all, writing this kind of blazing copy day in and day out takes stamina and endurance. To...
- July 7, 2020 Product Placement: How Brands Made Accidental BillionsThat’s right. As we all know, reported by nearly every news outlet and online publication ever, in one...
